Honesty Box
Honesty boxes are a wonderful, slightly anachronistic thing — eggs on a country lane, firewood at a campsite, a fiver in a tin for someone's day on a driveway.
THE Brief
Honesty boxes are a wonderful, slightly anachronistic thing — eggs on a country lane, firewood at a campsite, a fiver in a tin for someone's day on a driveway. They run on trust and on the assumption that people have coins. Both halves of that are quietly eroding. People don't carry cash any more. Honest people walk away because they can't pay; the less-honest take what they want and don't.
The market response has been card readers and POS terminals — kit that costs hundreds, needs power, signal, charging, and someone to mind it. Wrong shape for a farm gate. Wrong shape for an empty driveway. Wrong shape for a campsite firewood pile.
HonestyBox is what sits in between: a QR code your customer scans with the camera they already have, that opens a payment page they don't need an account for, that pays you directly into your own Stripe account with the platform fee taken out at the point of transaction. No reader. No subscription. No "fleet of devices to manage." The hardware, if you want hardware, is a piece of slate.
sellers onboard their own Stripe accounts and funds settle directly to them, with the platform fee skimmed atomically per transaction
live on the marketing site: farm stalls, campsites and glamping, driveways, car parks, boot fairs and markets, Airbnb and holiday lets
Buyer-side experience requires no app, no signup, no account — open the camera, scan, tap to pay
What was built
- A hero focused on the "no hardware, no fees" positioning the audience actually wants to hear
- Six sector-specific landing pages — each with its own imagery, language and worked example (a driveway converter is not a campsite owner is not a boot-fair regular)
- An interactive cost calculator that lets a prospective seller plug in their product price and see exactly what they'll receive after platform and Stripe fees — engineered to make the pricing structure feel transparent rather than buried
- Worked-example pricing breakdowns for four canonical use cases (£20 picnic basket, £5 day parking, £2.50 eggs, £8 boot-fair lamp)
- Short explainer videos addressing the two questions every prospect actually has: "do my customers need an app?" and "why no monthly fees?"
- Full legal stack — privacy, terms, contact, press — and an
llms.txtfor AI crawler guidance
- Stripe Connect Express onboarding flow — a seller can go from landing page to "first box live" in a couple of minutes
- Box creation: name, description, fixed-price or pay-what-you-want, multiple items per box
- QR code generation per box, downloadable for print or used as the artwork for a slate plaque
- Live transaction dashboard with real-time payment events
- Multi-box support — sellers can run as many boxes as they want under one account, useful for campsites and farms with several pay-points
- Buyer payment page — no signup, supports Apple Pay, Google Pay and card, optimised for the "phone in one hand, eggs in the other" moment
- Laser-etched Welsh slate plaques with the seller's QR code engraved into the face — a £34.99 product that ties the digital service to a tangible, weatherproof object you can screw to a fence post
- A real differentiator: nothing about a printed-and-laminated A4 QR code says "this is a serious operation," but slate does
Atomic application fees. Every transaction carries the platform fee as part of the payment_intent created via Stripe Connect. There's no second-step reconciliation, no held balance, no platform sweep. If a refund happens, the platform fee is refunded too — the maths just works.
Subdomain split with shared brand. honestybox.app (Webflow) and go.honestybox.app (Bubble) live as one product to the user but two technical systems to the team. Each one can be deployed to without risk to the other.
What this project shows about my work
Express onboarding, application fees, payout management, the works
Separate domains, separate jobs, one coherent product
Designing the pricing page and the calculator as conversion tools, not afterthoughts
Using a handcrafted Welsh slate product line as a brand and trust anchor for a digital service
Six sector pages from one product, each one a credible standalone landing experience
Built in Ceredigion, designed to work anywhere people have stopped carrying coins
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